Nomad Lures
Nomad Lures
Experience. Innovation. Design.
Experience. Innovation. Design.
Made for anglers who expect more from every cast
Nomad Design creates premium saltwater fishing lures engineered for serious anglers who demand reliability, strength, and consistent action. Every product is developed through extensive on-water testing, helping you target and catch fish in some of the world's toughest fishing conditions. From inshore trolling to offshore casting, Nomad Design lures are built to perform under pressure. Advanced materials, proven construction systems, and precise tuning ensure each fish lure swims true, holds its line, and maintains balance even at high speeds or after repeated strikes. When conditions are unpredictable and the fish are unforgiving, Nomad delivers performance you can trust.
Saltwater lures with intentional, innovative design
Innovation driven by real-world fishing
Nomad Design products are engineered to perform exactly as anglers expect. Every shape, bib angle, and internal weight system is carefully designed to produce consistent action across a wide range of retrieve speeds and water conditions. Rather than relying solely on theory, Nomad lures are tested extensively by experienced anglers targeting wahoo, tuna, kingfish, GTs, and other powerful pelagic species. This real-world approach ensures reliable swimming action, accurate tracking, and dependable performance whether you're casting structure or trolling open water.
Every product is built to withstand the fight
Strength, balance, and durability combined
Durability is critical when targeting aggressive saltwater species, and Nomad trolling lures feature innovative designs that handle extreme pressure. Reinforced bodies, full-through wire construction, and impact-resistant materials ensure strength is never compromised, even during prolonged fights. Protective finishes and advanced construction systems help Nomad plastic and metal lures maintain their integrity and appearance over time, reducing damage from teeth, structure, and repeated use. The result is a fishing lure that performs cast after cast and continues to deliver confidence long after the first strike.
Nomad Design,
HYDROSPEED BELLY EYELET
Reduces drag and improves stability, keeping the lure balanced and tracking true at all retrieve speeds.
Nomad Design,
AUTO-TUNE BIB SYSTEM
Self-correcting bib autotune system ensures consistent, straight tracking without manual tuning.
Nomad Design,
HD ABS CONSTRUCTION
High-density ABS body delivers exceptional impact resistance and long-term durability.
Nomad Design,
HD FOAM CORE
Optimised buoyancy provides controlled action and fast float-up around structure.
Nomad Design,
GORILLA THROUGH-WIRE
Full-length through-wire construction built to withstand extreme pressure from big fish.
Nomad Design,
DIAMOND ARMOUR FINISH
Reinforced coating resists damage while preserving high-definition finish and detail.
Experience. Innovation. Design.
Nomad tackle: engineered performance crafted for serious saltwater anglers
Proven lure design, refined through real-world testing
Nomad Design develops high-quality saltwater fishing lures built to perform in demanding conditions. Each lure is engineered with precise balance, hydrodynamic shaping, and advanced internal systems to deliver consistent action, accurate tracking, and dependable performance across a wide range of retrieve speeds. From offshore trolling to inshore casting, Nomad lures are tested against powerful pelagic species where failure is not an option. Every detail from body construction to finish is purpose-built to help anglers fish with confidence, cast after cast.
Shop trolling luresExperience. Innovation. Design.
Nomad tackle: engineered performance crafted for serious saltwater anglers
Proven lure design, refined through real-world testing
Nomad Design develops high-quality saltwater fishing lures built to perform in demanding conditions. Each lure is engineered with precise balance, hydrodynamic shaping, and advanced internal systems to deliver consistent action, accurate tracking, and dependable performance across a wide range of retrieve speeds.
From offshore trolling to inshore casting, Nomad lures are tested against powerful pelagic species where failure is not an option. Every detail from body construction to finish is purpose-built to help anglers fish with confidence, cast after cast.
Shop trolling lures
Experience. Innovation. Design.
Offshore & High-Speed Trolling Lures
Experience. Innovation. Design.
Casting, Surface & Subsurface Specialists
Tips for the water
Innovative ideas to get more fish from every session
Articles, how-tos, and stories from the Nomad crew to help you choose a new lure, read the water, and make every trip count.
View all guides
What Makes Nomad Different?
- Nomad Design
- Lures
- Saltwater
Each lure in the Nomad range is packed with features that improve performance and extend lure life. No gimmicks, only design that helps you catch more fish.
Read more
A Smarter Tuna Spread: Cover the Water Column with Nomad Lures
- Trolling
- Tuna
- Offshore
Avoid running lures that all swim at the same depth. Pair a deep diver like the DTX Minnow with a mid-water Madmacs, and keep a topwater lure ready when fish rise to cover the column and boost strikes.
Read more
Fishing Topwater Lures: A Beginner's Guide to Catching Kingfish
- Topwater
- Kingfish
- Guides
Learn how to fish surface lures for kingfish, including retrieve techniques, tackle setup, and reading the water. Ideal for anglers new to poppers such as the Chug Norris.
Read more
Born from real-world fishing
Fifteen years of charter fishing led to innovative design
After more than fifteen years operating Nomad Sportfishing Adventures in the remote NE Coast of Australia, founder Damon Olsen and the Nomad Design team crafted a range of unique lures for the toughest predators. Targeting giant trevally, thousand pound black marlin, and huge dogtooth tuna in the Coral Sea, they found gaps in the market and products simply not up to the job. Not willing to settle, Damon put his engineering background to work, developing lures that would perform perfectly for the most demanding bluewater predators.
Tested in the toughest conditions
Years of development and real-world testing
The first four lure models - Madscad, Riptide, Chug Norris, and Maverick - went through a rigorous three-year design and testing process. This led to the development of Matrix Metal plate and Gorilla Through Wire designs for ultimate strength, along with HD ABS plastic bodies and foam filling. The Nomad Design logo guarantees that every product has been tested to withstand the toughest fishing conditions, with years of on-water experience applied to make your fishing more fun and rewarding.
Ready to fish with Nomad Design?
Shop the full Nomad range at Burnsco: trolling lures, stickbaits, poppers and more, available NZ-wide.
Shop all NomadFrequently asked questions
Frequently Asked Questions: Nomad fishing
Practical answers to common questions about choosing, rigging, and fishing Nomad Design lures in saltwater conditions.
Nomad Design lures are built specifically for demanding saltwater conditions, with heavy-duty construction
and hardware designed to handle aggressive strikes from powerful fish like tuna and kingfish. Many models
feature Nomad's triple shield protection for improved durability and corrosion resistance. These quality
products maintain consistent swimming action across diverse speeds, giving anglers an effective fishing
experience in both offshore and inshore lure applications.
Start by choosing a lure designed for the species you're targeting. Your selection should also mimic the
size and shape of local baitfish, as predators often target the most common prey in the water.
For fast pelagic species, high-speed new trolling lures such as the Nomad Madmacs or DTX Minnow are designed
to cover water quickly and trigger reaction strikes. When fishing closer to shore, casting stickbaits like
the Madscad imitates injured baitfish near the surface, which triggers aggressive strikes from predatory
fish on the surface or just below it. For more options, see the Ridgeback and Squidtrex Max.
Most Nomad lures are designed to swim correctly straight out of the box. The weighting and internal design
help the lure track straight during trolling or casting. If a lure ever tracks slightly off, a small
adjustment to the tow point can help fine-tune its action before you begin fishing. Always test beside the
boat before committing to a long troll.
Nomad poppers and stickbaits perform best with medium-heavy to heavy tackle capable of handling strong
saltwater fish. A quality rod paired with braided line and a durable leader helps maximise casting distance
and control during aggressive strikes. Surface lures like the Chug Norris are designed to create loud
splashes and surface commotion that attract predatory fish from a distance. Read our beginner's guide to catching kingfish on topwater.
Trolling speed affects both lure action and how deep a diving lure runs. Many diving minnows perform best at
moderate speeds, but some are built for much faster trolling.
The Nomad Madmacs 200mm can be trolled up to 20 knots, with strong performance often around 6-12 knots. The
Nomad DTX Minnow 200mm and 125mm and 110mm typically perform best between 2-9 knots, where they maintain a stable action as they dive
below the surface. Larger models such as the DTX Minnow 220mm HD and 165mm suit deeper trolling setups. See also our smarter tuna spread guide. Adjusting your trolling speed helps keep the lure swimming properly and at the right
depth to attract feeding fish.
After each trip, rinse lures thoroughly with fresh water to remove salt, sand, and any fish bait residue,
then allow them to dry before storing. Regularly check hooks and split rings for corrosion or wear. Proper
maintenance helps preserve the quality, finish, and hardware, and ensures your fishing lures are ready to go
when you are.
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