Nomad’s approach to lure design comes from a very practical background. Founder Damon Olsen developed many of the early concepts while running Nomad Sportfishing Adventures, targeting powerful species such as giant trevally, tuna and marlin in remote waters.

Fishing these environments exposed a common problem many traditional lures simply weren’t built for the punishment of large predators and high-speed trolling. Over time, the Nomad team began focusing on solving the most common lure failure points tracking problems, body damage and hardware failure.

The result is a range of lures designed around durability and performance rather than purely cosmetic features.

Here’s a breakdown of some of the key technologies in plain English.

Anyone who has used bibbed lures knows the frustration when they suddenly starts pulling sideways and popping out of the water.

Often this happens when the tow point becomes slightly bent after a fish strike or when the lure isn’t perfectly aligned from the factory. Traditionally, anglers fix this by manually bending the eyelet to “tune” the lure back into shape.

Nomad’s Autotune system is designed to remove this step.

The tow point and bib system allows the lure to naturally correct small distortions, helping it continue to swim straight even after multiple fish. In practical terms, this means less time adjusting lures and more time fishing.

Some Nomad trolling lures feature what the company calls a Hydrospeed belly eyelet.

Essentially this is an additional front eyelet recessed further back in the body than where the eyelet sits on traditional lures. This hydrodynamically tested eyelet is designed for use with a split ring and hooks and is made to reduce drag and improve stability when trolling at higher speeds. It also helps larger trolling lures perform better, especially when rigged with single hooks.

For anglers chasing fast-moving predators like tuna, spanish mackerel and wahoo, stability at speed can make a big difference to how consistently a lure performs.

Most modern hardbody lures are made from ABS plastic, a durable material widely used in saltwater lure construction.

Nomad takes this a step further with HD ABS (High Density ABS) construction. The lure bodies are built with thicker walls and stronger materials to better handle repeated strikes, teeth marks and general punishment from aggressive fish.

For anglers fishing in rough conditions or targeting hard-fighting species, durability quickly becomes an important feature.

Additionally,the HD ABS system provides significantly better wear from hook rash, particularly when using trebles.

For some clear-body lure designs, Nomad uses a feature called Diamond Armour.

This is a diamond-shaped internal grid structure moulded into the body of the lure. The purpose is to increase structural strength and reduce the chance of the lure cracking or collapsing under pressure.

It provides extra reinforcement without changing the external shape or swimming action of the lure.

One of the simplest but most important systems used in many Nomad lures is Gorilla Through Wire construction.

This means the lure’s tow point and hook connections are linked by a continuous internal wire running through the body of the lure. The wire is reinforced internally and welded at the ends for added strength.

For anglers targeting powerful species, this type of construction helps ensure the lure’s hardware stays connected under heavy load.

Large fish put enormous pressure on lure hardware, particularly around hook and tow points.

Nomad addresses this with its Matrix Metal Plate system, a stainless steel plate moulded inside the lure body. During manufacturing, the plastic body material flows through holes in the plate, locking it securely into place.

The result is an internal structure that strengthens the areas most likely to fail when heavy fish load up the lure.

For many anglers, lure technology can sometimes feel like marketing jargon. But in the case of Nomad, most of these features were developed to solve real-world fishing problems.

The goal is simple: lures that track straight, handle big fish, and continue working even after repeated strikes.

For anglers choosing between a standard lure and one built specifically for tough saltwater conditions, these design features can make a noticeable difference in reliability and longevity.

Many Nomad lures also come fitted with heavy-duty terminal hardware and premium hooks, meaning they are often ready to fish straight out of the box.