Black Magic

Black Magic Tackle NZ | Hooks, Snatchers Rigs & Fishing Gear | Burnsco

Black Magic Tackle for New Zealand Waters

A little bit of magic since 1991

The best by test

It all started
with a hook

And a little bit of magic

Black Magic founder, Rick Wakelin, discovered the first chemically sharpened, high carbon steel black hooks during a trip to Singapore, which were made in Japan.

He bought 1,000 of these super sharp hooks (now known as the KS 4/0 hook) home to New Zealand.

And the rest is history.

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Black Magic KS, KL and LB hooks beside the original 1991 New Zealand Fishing News advertisement

Black Magic milestones

  1. 1991

    It all started with a hook

    KS and KL hooks outclassed the market and earned the name “magic”. Life began as Fisherman’s Warehouse in a West Auckland garage, then demand grew and Black Magic Tackle was born.

    Black Magic hooks in a West Auckland garage, 1991
  2. 1993

    Wasabi® was born

    We launched Wasabi® with recurve and suicide hooks and swivels, still a staple for everyday anglers across New Zealand and Australia.

    Wasabi fishing hooks and swivels
  3. 1995

    Best in Show

    The Equalizer® gimbal and harness won “Best in Show” at iCast USA. The same year, our original hand-tied Snatcher® rigs launched, still market leaders in NZ and Australia.

    Black Magic Equalizer gimbal and harness
  4. 2002

    The legend that is Alain Jorion

    Gisborne angler, Alain Jorion, landed his NZ record 473.2kg black marlin while fishing off Tatapouri. He achieved this feat while strapped into our Equalizer® gimbal and harness. His boat was called “Freedom” and from there, our Freedom Grand Slammer lure was born. Alain’s black marlin still holds the NZ record today.

    Alain Jorion with his record black marlin
  5. 2017

    Fishing & Adventure

    We joined Scott and Mig from Fishing & Adventure as exclusive terminal tackle sponsor, still proud partners of New Zealand’s number one fishing show.

    Black Magic and Fishing and Adventure TV show
  6. 2021–25

    Still innovating

    Thirty years of “the best by test”, then Hyperglide® braid, specialist rods, XT game lures, Jetsetter and Jonah’s Kona XT, proven when the yellowfin surge hit New Zealand.

    Jonah's Kona XT lure

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Top Products

The Black Magic tackle Kiwi anglers reach for most, live from Burnsco stock.

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Why Burnsco

Buy Black Magic with Confidence

Genuine Black Magic Stock

Real products with NZ warranty support through Burnsco.

Expert Advice

Talk to our fishing team in store or online before you buy.

Price Match Policy

Find it cheaper? We will match it, every time.

Click & Collect

Order online and pick up in store. Free delivery over $99 for Club members.

Sponsorship

Pro Team

Meet the crew

New Zealand anglers testing Black Magic from the stones to the boat.

Salt · Landbased

Gene Bryant

Whitianga, New Zealand

Gene is an experienced land based angler who hosts fishing charters in Whitianga. His knowledge of rocky coast fishing is second to none, and he has helped many anglers land their personal best from the stones.

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Salt · Fresh

Sam Boothroyd

South Island, New Zealand

Sam fishes both freshwater and saltwater around the South Island, from trout and salmon to John Dory, snapper and kingfish. He spends long seasons on the stones and knows what it takes to earn the bite.

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Salt · Fresh · Kayak

Blair Whiting

Hawkes Bay, New Zealand

Blair's fishing experience spans fresh and saltwater and every common species you can think of. From the kayak off Hawkes Bay to rivers and coast, he puts Black Magic gear through its paces in real conditions.

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Game · Offshore · Charter

Josh Yorke

Whakatāne, New Zealand

Josh runs Aquarius Charters from Whakatāne with a background as commercial fisherman, free-diver and skipper. From kingfish and yellowfin to record-breaking southern bluefin, he puts clients onto serious fish off the Bay of Plenty coast.

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From the hub

Watch product guides on the water.

Live baiting, freshwater lures and surf rigs with the Fishing Adventure Crew and Black Magic tackle.

Browse all videos
  • Guide to Livebaiting with Black Magic Tackle

    Product guide

    Guide to Livebaiting with Black Magic Tackle

    Kingfish and other ocean predators love chasing a live bait. Mig from the Fishing Adventure Crew shows how to set up and fish live baits with Black Magic tackle.

    Watch now
  • Landbased fishing for snapper

    Product guide

    Landbased Fishing for Snapper

    Landbased fishing is an epic way to target snapper and kingfish from the shore. Learn the rig setup and safety tips for fishing from rocks, beaches and wharves.

    Watch now
  • A guide to jigging with Black Magic Tackle

    Product guide

    A Guide to Jigging with Black Magic Tackle

    Jigging is an effective way to target predators like kingfish. Black Magic walks through jig choice and gear setup so your tackle is ready when the bite turns on.

    Watch now
  • How to tie a paternoster or dropper rig

    Product guide

    How to Tie a Paternoster or Dropper Rig

    A paternoster or dropper rig is ideal for bottom fishing for many New Zealand and Australian species. Step-by-step knots, leader and hook tips for tying your own.

    Watch now
  • Choosing the right fishing hook

    Product guide

    Choosing the Right Fishing Hook

    Choosing the right hook can make all the difference on the day. Mig from the Fishing Adventure Crew walks through Black Magic hook options for your style of fishing.

    Watch now
  • Braid versus Mono

    Product guide

    Braid versus Mono

    Braid versus mono: when should you choose each as your main line? Scott from the Fishing Adventure Crew compares both using Black Magic line on the water.

    Watch now
  • How to rig up Black Magic Groper Grabbers

    Product guide

    How to Rig Up Black Magic Groper Grabbers

    Groper Grabber rigs are built for big, tough fish on 300lb Tough Trace and 8/0 KL hooks. Mark Cotton shows how to rig up for groper fishing.

    Watch now

Help & support

Frequently asked questions

Answers to common questions about Black Magic hooks, leaders, rigs and lures. If you would like more information, explore the Black Magic range online or visit your local Burnsco store.

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What flasher rig works best for targeting snapper?

For most Kiwi snapper fishing, Black Magic Snatchers® are the go to flasher rig. They are hand rigged in New Zealand on Tough Trace with KL recurve hooks, lumo beads and UV skirts. Fish them with a small triangle of bait from the boat, beach, rocks or wharf.

Recurve (KL) hooks are what most Snatchers® use. The recurve gape is made to self hook when a fish swims off with the bait. Hook ups usually land in the corner of the mouth. A steady lift is often enough. A hard strike can bounce the hook out on a circle style pattern.

J style or suicide hooks suit straylining and large baits where you set the hook yourself. Recurve rigs shine in deeper water, heavy current or when bites are hard to detect on stretchy mono.

Super Lumo and UV colourways help in deep water, low light and night sessions. Snatchers® also catch kingfish, gurnard, tarakihi, kahawai and reef species, not just snapper.

What leader should I use?

Choose leader by species, water clarity and structure. Black Magic offers two main trace lines:

Supple Trace has more stretch and is easy to tie. Use it over sand, for surf shock leaders, or with J style and suicide hooks. Great for snelling hooks for snapper. Common sizes 20 to 200lb.

Tough Trace is ultra clear with high abrasion resistance. It is the leader on premade Snatchers® rigs. Ideal around reef, pylons and long fights. Popular for snapper and kingfish at 40 to 100lb, heavier for tuna and game.

Quick guide: reef snapper often 60 to 80lb Tough Trace on a rig. Clear water strayline 40 to 60lb Tough Trace. Surf or kayak add a Supple Trace shock section with a Tough Trace bite leader.

Which Black Magic hooks are best for snapper?

KL recurve hooks are the standard on Snatchers® and many bait rigs. Sizes 4/0 to 6/0 cover most snapper. They self hook and suit paternoster and flasher fishing.

KS hooks are the original chemically sharpened Black Magic hook. A strong all rounder for bait fishing and general terminal tackle.

KLT hooks suit kingfish and hard fighting species when you need extra strength. Match hook size to bait so the gape stays open.

Which Black Magic lure should I run for tuna and kingfish?

Run a Jetsetter skirted lure short corner at high troll speeds for tuna and kingfish. Bright contrast colours stay visible in changing light. Darker patterns work in low light or murky water. Pair with the Equalizer® gimbal and harness system for large game fish.

What is the difference between single and twin hook rigs?

Single hook rigs give cleaner releases and better bait presentation. Twin hook rigs improve hook ups on short biting fish and when running larger baits. Pick based on conditions and target species.

How often should I check and sharpen my hooks?

Check after every fish and any contact with structure. The hook sharpener we stock is the Rapala Hook Sharpener 36. A sharp point dramatically improves hook up rates on tough mouths like snapper and kingfish.

How do I look after my Black Magic tackle?

Rinse rigs and lures in fresh water after every trip. Dry thoroughly and store in a dedicated tackle wallet. Keeping salt off hooks, skirts and trace extends life on Snatchers®, leaders and game lures.

Where can I buy Black Magic tackle in New Zealand?

Black Magic Tackle is sold through specialist retailers across New Zealand and Australia. Shop the full range at Burnsco online or visit your local Burnsco store for hooks, Snatchers® rigs, leaders, lures and tools.