Real products with NZ warranty support through Burnsco.
Daiwa Fishing Rods, Reels & Lures
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Born to Fish.
The essence of life’s journey stretches beyond the boundaries of work and day-to-day life and is found in the things that feed our soul and engage and nurture our senses. The lure of nature, the draw of the aquatic world, and the attraction and connection with what they have to offer is what fuels us as anglers.
For Daiwa this attraction, this connection with nature is more than just a part of life, it is our life, and for over 65 years we’ve been driven and inspired to create and deliver anglers the most advanced and dynamic fishing gear the world has to offer.
Fishing gear that will allow you to tackle the diverse and expansive fishing this planet has to offer, and provide you with the ultimate angling experience.
Daiwa is born to fish, and built to inspire.
Defined by our passion for technology.
For anglers who seek to cast farther, catch more fish, and enjoy fishing to the fullest, we have pursued the ultimate solutions through countless trial and error in our laboratory and factory.
However, what we value most is field testing in real fishing conditions, guided by the belief that terminal tackle technology is not built by machines, but shaped by anglers and the environments they fish in.
We strive to create the best moments for anglers through advanced creativity and exceptional craftsmanship.
Reel
Technology
Monocoque Body
A rigid one piece frame developed to maximise strength and longevity of your reels. The innovative design allows a larger drive gear to be fitted for more power and the engine plate screws in directly minimising contaminants entering your reel through traditional side plate screw holes.
Rod
Technology
X45X Full Shield
Daiwa’s X45X Full Shield helps eliminate twisting of your blank to increase cast distance, recovery and feel. The 45 degree carbon is applied to the outside of the blank increasing torsional stiffness and sensitivity.
68 Years Of Innovation
1958
Daiwa was founded by a passionate angler with a vision
1965
Daiwa introduces the world’s first open face reel
1979
New materials change the fishing industry forever
2004
Real Four principles set a new benchmark for design
2010
Durability On The Water Is Elevated With New Magsealed Design
2017
More Room For Power: Compact Monocoque Body Maximises Strength
2021
Long Lasting High Performance Made Possible With Hyperdrive Design
2022
Effortless Rotation And Functionality With Airdrive Design
Buy Daiwa with Confidence
Talk to our fishing team in store or online before you buy.
Find it cheaper? We will match it, every time.
Order online and pick up in store. Free delivery over $99 for Club members.
Meet the Crew
NZ pros who fish kingfish around Rangitoto, softbait the Gulf, and chase trout in the canals. They put Daiwa rods and reels through real sessions before you do.
68 Years
Of Innovation
Putting passion into technology
Daiwa
Surf Casting Mission
New Releases
Support
Help & care
Warranties, Magseal servicing, and how to rinse gear after salt. Burnsco stocks genuine Daiwa NZ, ask in store if you get stuck.
Can I buy genuine Daiwa gear from Burnsco?
Do Daiwa products come with a warranty?
How do I register my Daiwa product for warranty?
How do I get a reel serviced or make a warranty claim?
Is a Magsealed reel waterproof?
How often should I wash my reel?
What if my reel gets dunked in water?
How do I clean my Daiwa rod?
My rod broke or a guide failed, what now?
What’s the difference between freshwater and saltwater gear?
How do I choose the right Daiwa rod and reel?
Can I return Daiwa gear bought at Burnsco?
Wash after every trip. Salt left on a reel is where problems start.
A little care after a day on the water can add years to your rods and reels. Saltwater, sand and dirt are the main enemies, Daiwa New Zealand recommends washing after every outing, not just when gear looks filthy. Below is a practical summary of their reel and rod maintenance guidance.
How to wash a reel
Tighten the drag so water is less likely to soak the drag stack. Mist the exterior with fresh water from a spray bottle, or wipe with a damp cloth, avoid blasting sealed areas. Shake, wind and oscillate moving parts, then dry with a cloth. Once dry, a thin wipe of synthetic lubricant (e.g. CRC High Performance Multilube Gel) on the exterior helps fight surface corrosion. Loosen the drag for storage and leave the reel to air dry fully.
Minimise damage on the water: cradle your outfit rather than laying it in sand, and stow gear when travelling by boat to cut salt spray exposure.
Oil: where and how much
Daiwa does not recommend aerosol penetrating lubricant sprays on or in reels. They strip grease from bearings and gears and cause longer-term harm. Oils should not go on internal mechanical parts either. Tiny amounts of oil are fine on:
- Handle knob bearings (all reels)
- Line roller bearings (spinning reels)
- Spool bearings (baitcast reels)
One drop per bearing is enough. Never put oil down the main shaft of a spinning reel, that is a common cause of a slipping anti-reverse.
Rod care
Remove the reel and clean the rod with a damp rag after every use so salt residue is gone. Dry straight away. A light synthetic lubricant wipe on blank and guides helps prevent surface corrosion.
Do
- Clean after every use
- Store rods vertically in a rack, out of thoroughfares
- Use rod bags or tubes when travelling
- Use the rod for the purpose and line/cast weight it was designed for
- Carry butt-first through bush or snaggy ground
Don’t
- Store rods bent or loaded, especially in a hot car (they can take a permanent set)
- Leave rods on the ground or in busy walkways
- Use the rod to yank hooks or lures from trees or snags
- Bend the blank by hand; load only with line through the guides, ideally under ~60°
Storage
Cool, dry and out of direct sun. Damp ute trays and baking vehicles fade finishes, soften adhesives and invite corrosion. Back the drag off when the reel is not in use so washers are not left compressed.
When to book a service
If the drag feels gritty, the handle binds, the reel was dunked, or Magsealed parts need attention, book a service rather than forcing things. Magsealed servicing should go through Daiwa New Zealand. Start with your Burnsco store or see servicing & warranty for addresses, labour guide prices and authorised repairers.