Daiwa Fishing Rods, Reels & Lures

Daiwa | Live

68 years of feeling alive.

est. 1958

Born to Fish.

The essence of life’s journey stretches beyond the boundaries of work and day-to-day life and is found in the things that feed our soul and engage and nurture our senses. The lure of nature, the draw of the aquatic world, and the attraction and connection with what they have to offer is what fuels us as anglers.

For Daiwa this attraction, this connection with nature is more than just a part of life, it is our life, and for over 65 years we’ve been driven and inspired to create and deliver anglers the most advanced and dynamic fishing gear the world has to offer.

Fishing gear that will allow you to tackle the diverse and expansive fishing this planet has to offer, and provide you with the ultimate angling experience.

Daiwa is born to fish, and built to inspire.

Defined by our passion for technology.

For anglers who seek to cast farther, catch more fish, and enjoy fishing to the fullest, we have pursued the ultimate solutions through countless trial and error in our laboratory and factory.

However, what we value most is field testing in real fishing conditions, guided by the belief that terminal tackle technology is not built by machines, but shaped by anglers and the environments they fish in.

We strive to create the best moments for anglers through advanced creativity and exceptional craftsmanship.

Reel

Technology
Monocoque Body

Monocoque Body

A rigid one piece frame developed to maximise strength and longevity of your reels. The innovative design allows a larger drive gear to be fitted for more power and the engine plate screws in directly minimising contaminants entering your reel through traditional side plate screw holes.

All Reel Technology

Rod

Technology
X45X Full Shield

X45X Full Shield

Daiwa’s X45X Full Shield helps eliminate twisting of your blank to increase cast distance, recovery and feel. The 45 degree carbon is applied to the outside of the blank increasing torsional stiffness and sensitivity.

All Rod Technology

68 Years Of Innovation

Daiwa was founded by a passionate angler with a vision

1958

Daiwa was founded by a passionate angler with a vision

Daiwa introduces the world’s first open face reel

1965

Daiwa introduces the world’s first open face reel

New materials change the fishing industry forever

1979

New materials change the fishing industry forever

Real Four principles set a new benchmark for design

2004

Real Four principles set a new benchmark for design

Durability On The Water Is Elevated With New Magsealed Design

2010

Durability On The Water Is Elevated With New Magsealed Design

More Room For Power: Compact Monocoque Body Maximises Strength

2017

More Room For Power: Compact Monocoque Body Maximises Strength

Long Lasting High Performance Made Possible With Hyperdrive Design

2021

Long Lasting High Performance Made Possible With Hyperdrive Design

Effortless Rotation And Functionality With Airdrive Design

2022

Effortless Rotation And Functionality With Airdrive Design

Daiwa lure Daiwa lure
Why Burnsco

Buy Daiwa with Confidence

Genuine Daiwa Stock

Real products with NZ warranty support through Burnsco.

Expert Advice

Talk to our fishing team in store or online before you buy.

Price Match Policy

Find it cheaper? We will match it, every time.

Click & Collect

Order online and pick up in store. Free delivery over $99 for Club members.

Daiwa engineers reviewing reel design

68 Years

Of Innovation

Putting passion into technology

Daiwa TV

Daiwa
Surf Casting Mission

Sand, long casts, and a mixed bag off the beach. Built To Fish TV hits NZ surf with the Daiwa crew for rigs, baits, and how they fish the change of light.

Watch Daiwa NZ on the water.

Hauraki Gulf workups, Rangitoto kings, east coast bluefin, and surf sessions with Built To Fish TV.

Browse All Videos
  • Rangitoto Roundabout | Microbaits & Monster Kings

    Rangitoto Roundabout | Microbaits & Monster Kings

    Microbaits and light tackle around Rangitoto, chasing kingfish in Auckland’s inner gulf with Daiwa NZ.

  • Sand Vs Sky | Auckland Surfcasting

    Sand Vs Sky | Auckland Surfcasting

    Auckland surfcasting from the sand, rigs, baits and tactics for making the most of the city’s accessible beaches.

  • A Guide To Fishing Work Ups

    A Guide To Fishing Work Ups

    How to read the signs, approach the action and choose gear when baitfish and predators boil on the surface.

  • 2025 NZ Lure Masters Barrier Mission

    2025 NZ Lure Masters Barrier Mission

    Daiwa NZ on the Great Barrier Island leg of the NZ Lure Masters: lure fishing, competition pressure and big fish.

  • Hauraki Gulf Spring Work Ups

    Hauraki Gulf Spring Work Ups

    Spring workup action in the Hauraki Gulf with Daiwa NZ and Built To Fish TV, birds, bait and hard-fighting snapper.

  • Waihau Bluefin Tuna | Trolling & Night Jigging

    Waihau Bluefin Tuna | Trolling & Night Jigging

    Targeting bluefin off Waihau, trolling by day and jigging after dark on some of NZ’s most demanding tuna water.

  • Nighttime Jigging For East Coast Bluefin Tuna

    Nighttime Jigging For East Coast Bluefin Tuna

    Daiwa NZ and Built To Fish TV chase east coast bluefin after dark. Jigs, tackle and the fight under the stars.

  • Sickle Sickness | Yellowfin In The Gulf

    Sickle Sickness | Yellowfin In The Gulf

    Yellowfin tuna in the gulf, sickle-bar tuna, topwater chaos and the gear to stay connected when it all kicks off.

Support

Help & care

Warranties, Magseal servicing, and how to rinse gear after salt. Burnsco stocks genuine Daiwa NZ, ask in store if you get stuck.

Can I buy genuine Daiwa gear from Burnsco?
Yes. Burnsco is part of Daiwa New Zealand’s authorised retail network, so you’re buying genuine rods and reels backed for the NZ market, with local advice, service pathways and warranty support. Products bought from unauthorised sellers, parallel importers or overseas retailers are not covered by Daiwa NZ warranty and will not be serviced locally. Browse Daiwa at Burnsco or find a store.
Do Daiwa products come with a warranty?
Yes, when purchased from an authorised NZ dealer like Burnsco, with proof of purchase. Daiwa New Zealand covers manufacturing faults and defects: most reels for 1 year from purchase; reels manufactured in Japan may qualify for 5 years (original owner, non-transferable, keep your receipt). Electric reels are covered for 1 year or 200 hours of use. Rods are covered for 1 year. Warranty does not cover normal wear (e.g. noisy bearings, worn drag), corrosion from saltwater or lack of maintenance, impact damage, or gear that has been stripped/reassembled incorrectly by a third party. Full detail: Daiwa NZ warranty guide.
How do I register my Daiwa product for warranty?
Register on the Daiwa NZ site from the moment you buy, you have up to 12 months to complete registration. It helps confirm your purchase and speeds up future service or warranty support. Keep your proof of purchase safe as well. Products must be bought in New Zealand from an authorised dealer. Register your Daiwa product.
How do I get a reel serviced or make a warranty claim?
Take the product to Burnsco (or your original place of purchase) with proof of purchase and a short description of the issue, they can forward it to Daiwa New Zealand. You can also send reels direct to the Daiwa NZ Service Department (Brittain Wynyard, Parnell, Auckland). Magsealed components should be serviced by Daiwa NZ. Quotes are provided before paid repairs; labour rates and packaging fees are listed on Daiwa’s servicing page. Prefer to ask Burnsco first? Contact support.
Is a Magsealed reel waterproof?
No. Magseal is a barrier that reduces water and dust getting in through common entry points during normal use, it does not completely waterproof or dust-proof the reel. Always rinse and dry after saltwater, and return Magsealed reels to Daiwa NZ for Magsealed-component servicing. See Daiwa reel maintenance FAQs.
How often should I wash my reel?
Daiwa New Zealand recommends washing after every outing, freshwater or salt. Salt left sitting on the reel is often where problems start. Use a light mist of fresh water (or a damp cloth), not a high-pressure blast into bearings. Tighten the drag before rinsing, dry thoroughly, then loosen the drag for storage. Step-by-step tips are in the Product care tab and on daiwa.co.nz.
What if my reel gets dunked in water?
Total immersion, especially in saltwater, is bad news. Rinse with fresh water as soon as you can, shake out excess, and have the reel stripped and rebuilt by the Daiwa NZ service centre as soon as possible (tell them it was submerged). Salt can start damaging components within days. Don’t wait it out or try a full DIY strip unless you’re an authorised tech.
How do I clean my Daiwa rod?
Remove the reel and wipe the rod with a damp cloth after each use so salt residue is gone. Dry immediately. Once clean, a thin wipe of a synthetic lubricant (e.g. CRC High Performance Multilube Gel) on the blank and guides can help prevent surface corrosion. Full rod dos and don’ts: Daiwa rod maintenance.
My rod broke or a guide failed, what now?
If you believe the break was a manufacturing fault, return it through Burnsco or your original retailer for a Daiwa NZ warranty assessment, proof of purchase is required. Cracked or broken blanks generally can’t be repaired. A tip very close to the tip-top may accept a new tip guide, but that can change the rod’s action. Guides can often be fitted by tackle stores or rod builders; note that some work may affect warranty, contact Daiwa service if unsure.
What’s the difference between freshwater and saltwater gear?
Saltwater gear is built for corrosion resistance and stronger fish; freshwater gear is often lighter and more sensitive. Salt is still the number-one enemy of any reel, cradle outfits rather than laying them in sand, and rinse after every salt trip. Matching the rod and reel to species, line class and cast weight also protects the blank from overload.
How do I choose the right Daiwa rod and reel?
Match species, technique (spin, baitcast, jig, softbait, surf) and where you fish. Medium spinning setups cover a lot of NZ inshore fishing; lighter combos suit trout and softbait; heavier Saltiga-class and electric gear suit offshore. Burnsco staff can help you pair rod, reel and line in-store or online. Get in touch.
Can I return Daiwa gear bought at Burnsco?
Change-of-mind returns are generally available within 30 days for unused, saleable items (some exclusions apply) with proof of purchase, in-store or via Burnsco’s online returns process. Faulty goods are assessed under the Consumer Guarantees Act and manufacturer warranty; Daiwa warranty and servicing are assessed by Daiwa New Zealand, and Burnsco can help start that process. See Burnsco returns or contact support.

Still need help? Contact support · Find a store · Daiwa blog