PENN Rods for the dock to deep water

Penn Landing Page

Built For Battle. Backed By Burnsco.

EXPERT ADVICE MEETS PROVEN RELIABILITY - PENN FISHING RODS ARE BUILT FOR THE FIGHT. TRUSTED FOR GENERATIONS, NEW ZEALAND WIDE.

Trusted By Kiwi Fishos For Over 100 Years

Delivery Across New Zealand And 19 Stores Nationwide

SHOP WITH CONFIDENCE. FISH WITH PENN.

Fish PENN Hard

THE AUTHORITY ON SALTWATER FISHING RODS SINCE 1932

PENN isn’t just a brand. It’s a badge. Built for those who don’t flinch when the swell picks up and the drag starts screaming. If you fish hard, you fish PENN.

Unbeatable value. Undeniable reliability.

Battle Tested Innovation

90+ Years of Hard-Hitting Engineering

The Battle Began

PENN SPINFISHER & SENATOR

PENN made its name on the water with the iconic Spinfisher and Senator – reels that redefined saltwater capability for the everyday angler. Known for their bulletproof construction and trusted in offshore battles for decades, these originals laid the foundation for PENN’s reputation: reels that perform when it counts, fish after fish, year after year.

Technology Infused Gear

CNC Gear Technology

Modern saltwater fishing demands precision — and PENN delivers with CNC Gear Technology. Cut from solid stainless steel or brass using state-of-the-art CNC machines, these gears ensure exact tolerances and long-term durability under extreme pressure. Whether you’re cranking against current or putting heat on a big fish, this is smooth, unrelenting power you can feel.

Rugged & Battle Ready

IPX6-Rated So You Can Focus On What’s Important

Salt. Sand. Spray. PENN’s IPX6 sealing protects key components from the elements, so water stays out – no matter how tough the conditions. Whether you're fishing the surf, offshore, or deep structure, IPX6-rated reels are engineered to go the distance in brutal environments without compromising performance.

Adrenaline Addicted

Drag Systems

PENN’s drag systems are built for the long fight. With carbon fibre washers and precision-stacked designs, they deliver ultra-smooth pressure and extreme stopping power – exactly what you need to control aggressive species like kingfish, snapper, amberjack, and tuna. Reliable, repeatable, and designed to hold up under serious heat.

Built To Last

UNBEATABLE 10-YEAR WARRANTY ON PENN REELS

At PENN, standing behind our reels is part of who we are. Every reel is backed by a rock-solid 10 Year Warranty – one of the best in the industry – because we build gear to last. Whether it’s your first spin offshore or your hundredth drop on the reef, you’ve got a decade of confidence built in.

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