PENN Rods for the dock to deep water

Penn Landing Page

Built For Battle. Backed By Burnsco.

EXPERT ADVICE MEETS PROVEN RELIABILITY - PENN FISHING RODS ARE BUILT FOR THE FIGHT. TRUSTED FOR GENERATIONS, NEW ZEALAND WIDE.

Official PENN Stockist Trusted By Kiwi Fishos For Over 100 Years Expert Team Ready To Help You Gear Up Delivery Across New Zealand And 19 Stores Nationwide
SHOP WITH CONFIDENCE. FISH WITH PENN.

Fish PENN Hard

THE AUTHORITY ON SALTWATER FISHING RODS SINCE 1932

PENN isn’t just a brand. It’s a badge. Built for those who don’t flinch when the swell picks up and the drag starts screaming. If you fish hard, you fish PENN.

Unbeatable value. Undeniable reliability.

Battle Tested Innovation

90+ Years of Hard-Hitting Engineering

Penn x Burnsco

The Battle Began

PENN SPINFISHER & SENATOR

PENN made its name on the water with the iconic Spinfisher and Senator – reels that redefined saltwater capability for the everyday angler. Known for their bulletproof construction and trusted in offshore battles for decades, these originals laid the foundation for PENN’s reputation: reels that perform when it counts, fish after fish, year after year.

Technology Infused Gear

CNC Gear Technology

Modern saltwater fishing demands precision — and PENN delivers with CNC Gear Technology. Cut from solid stainless steel or brass using state-of-the-art CNC machines, these gears ensure exact tolerances and long-term durability under extreme pressure. Whether you’re cranking against current or putting heat on a big fish, this is smooth, unrelenting power you can feel.

Rugged & Battle Ready

IPX6-Rated So You Can Focus On What’s Important

Salt. Sand. Spray. PENN’s IPX6 sealing protects key components from the elements, so water stays out – no matter how tough the conditions. Whether you're fishing the surf, offshore, or deep structure, IPX6-rated reels are engineered to go the distance in brutal environments without compromising performance.

Adrenaline Addicted

Drag Systems

PENN’s drag systems are built for the long fight. With carbon fibre washers and precision-stacked designs, they deliver ultra-smooth pressure and extreme stopping power – exactly what you need to control aggressive species like kingfish, snapper, amberjack, and tuna. Reliable, repeatable, and designed to hold up under serious heat.

Built To Last

UNBEATABLE 10-YEAR WARRANTY ON PENN REELS

At PENN, standing behind our reels is part of who we are. Every reel is backed by a rock-solid 10 Year Warranty – one of the best in the industry – because we build gear to last. Whether it’s your first spin offshore or your hundredth drop on the reef, you’ve got a decade of confidence built in.

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BURNSCO EXCLUSIVE
PENN RODS AND REELS

FISHING ROD AND REEL COMBOS YOU WON’T SEE ANYWHERE ELSE

  • Penn Wrath II 4000 / Wrath II 6'3'' Rod & Reel Combo
    Rod & Reel Combo
    Wrath II 4000
    6'3'' Combo
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  • Penn Wrath II 8000 / Wrath II 13'0'' Surf Rod & Reel Combo
    Rod & Reel Combo
    Wrath II 8000
    13'0'' Surf Combo
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  • Penn Warfare II 20LW / Warfare 10-15kg Rod & Reel Combo
    Rod & Reel Combo
    Warfare II 20LW
    10–15kg Combo
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  • Penn Warfare II 30LW / Warfare 15-24kg Rod & Reel Combo
    Rod & Reel Combo
    Warfare II 30LW
    15–24kg Combo
    Shop Now
  • Penn Wrath II 8000 Spin Reel
    Spin Reel
    Wrath II 8000
    Spin Reel
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PENN RODS AND SPINNING REELS TRUSTED BY THE PROS

BATTLE AFTER BATTLE. YEAR AFTER YEAR.

Command Your Authority

Expand your skills, immerse in the action and live the dream

Master the gear, master the battle

How to rig, cast and conquer